Innovation -> Disruption -> Opportunity
The media landscape has been caught in a cycle of unprecedented disruption for over two decades, a period marked by seismic shifts and unrelenting disruption. The digital age has ushered in a profound change in the way users consume information and the way media companies create that content and monetize their audience. While a select few have successfully navigated these changes, many others have struggled to survive. And today’s ingenious solution risks becoming tomorrow’s obsolescence as the mechanics of disruption continue to reshape the landscape.
In this constant state of flux, those willing to see these paradigm shifts as opportunities can find the path to building a profitable and sustainable media company that best serves the information needs of its audience.
Utilize Technology: The Imperative of Innovation
Innovation and growth go hand-in-hand
New tools and technologies can help media companies expand reach, streamline operations and grow revenue.
Identifying which technologies will most benefit your organization is challenging, but it is essential to continue to innovate your product offering.
Go Vertical: Embracing Specialization
Expertise-based journalism is a competitive advantage
To paraphrase General Baker: “We’ve got to turn journalists into experts, and experts into journalists.”
Successful editorial teams use their knowledge of the key players, challenges and trends in the industry they cover to add value to their audience.
Diversify Revenue: Crafting a Mosaic of Monetization
Multiple revenue streams help ensure stability
The days of media revenues being confined to subscription or advertising are over.
Grow Responsibly: Balancing Ambition and Accountability
Sustainable growth leads to greater opportunity
The evolving nature of media presents publishers with unlimited opportunity.
We help you identify those opportunities that intersect with your strategic advantages to ensure the long-term success of your organization.
What's Next?
With the advances in A.I., more disruption is certainly on the horizon for the media industry. However, the need for high-quality, verified content has arguably never been greater. How we get from where we are to where we’re going is an open question. But the future is coming – we should be prepared to meet it head on!
Learn
- The days of simplistic revenue models and standard staffing subscription and/or advertising revenue models are over. Media companies are breaking new ground and testing new content models and new revenue models. Learn from what they’re doing to inform your own path forward.
Experminent
- Media has to adopt the mindset of startups: generate ideas –> test those ideas –> evaluate the results –> iterate –> repeat. Different models will work for different audiences, but without repeated experimentation media companies will continue to slip into irrelevance.
Innovate!
- Don’t be afraid to try new models, even if they don’t seem conventional. Media has been stuck in the “conventional” mindset for generations, and the results are what we see today.